Rohrs: Spot ad drop poses challenge

Geist, Laura Clark
September 2001
Automotive News;9/17/2001, Vol. 76 Issue 5948, pM2
Trade Publication
Presents an interview with Television Bureau of Advertising president Christopher Rohrs in the United States. Views on the difference between national and local spot television; Formula in the pricing of television spots; Decrease in the advertising expenditures of automakers.


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