TITLE

Rohrs: Spot ad drop poses challenge

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
September 2001
SOURCE
Automotive News;9/17/2001, Vol. 76 Issue 5948, pM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Television Bureau of Advertising president Christopher Rohrs in the United States. Views on the difference between national and local spot television; Formula in the pricing of television spots; Decrease in the advertising expenditures of automakers.
ACCESSION #
5259850

 

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