The why guy

Arkin, Anat
June 2010
People Management;6/17/2010, p28
An interview with Professor Dave Ulrich of the University of Michigan's Ross School of Business is presented. He talks about the book he co-written with his wife, psychologist Wendy Ulrich, titled "The Why of Work." He cites the things that should be done by human resources (HR) professionals to make work meaningful in their organisations. He explores the concept of "meaning" in the workplace.


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