TITLE

how i did it

PUB. DATE

May 2010

SOURCE

Marketing News;5/30/2010, Vol. 44 Issue 7, p42

SOURCE TYPE

Trade Publication

DOC. TYPE

Interview

ABSTRACT

An interview with chief marketing officer (CMO) of the American National Red Cross Peggy Dyer is presented. Dyer discusses the Haiti relief efforts by the American National Red Cross as one of her greatest marketing accomplishments, including her strategy and execution of it. She shares her thoughts on the Haiti relief and recovery effort, which raised hundreds of millions of dollars, noting that it was the ultimate measure of success.

ACCESSION #

51307533

Tags: DYER, Peggy -- Interviews;  INTERVIEWS;  CHIEF marketing officers;  AMERICAN Red Cross;  EARTHQUAKE relief;  HAITI Earthquake, Haiti, 2010

 

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