TITLE

To GMC's Richer, it's all about choices

PUB. DATE
August 2001
SOURCE
Automotive News;8/20/2001, Vol. 75 Issue 5944, pM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Mark-Hans Richer, advertising director and sales promotion of General Motors Corp. (GMC) in the United States. Financial budget of the company for print and broadcast advertising; Changes in the advertising strategy of GMC; Comparison between GMC Envoy and Chevrolet TrailBlazer.
ACCESSION #
5124963

 

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