The Kindest Cut

March 2010
Green Builder Magazine;Mar2010, Vol. 5 Issue 3, p21
Trade Publication
The article presents an interview with Tensie Whelan, executive director of the Rainforest Alliance. When asked about Rainforest Action, she reveals that the campaign uses a market-based approach to reach its purpose of reducing tropical deforestation. She mentions helping in the establishment of the Forest Stewardship Council (FSC) and the accreditation of Rainforest Alliance to do forest certifications in several countries. Whelan also offers an explanation as to why she is not anti-logging and just pro-forest management.


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