TITLE

Challenge Of a Lifetime

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
April 2010
SOURCE
Multichannel News;4/26/2010, Vol. 31 Issue 17, p10
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Abbe Raven, chief executive officer (CEO) of A&E Television Networks, is presented. Raven notes the essentiality of their addition of Lifetime and Lifetime Movie Network to make them the leaders in delivering to key demographic audiences. He mentions their ability to keep their core audience engaged by dealing with topics they have refreshed in a more contemporary fashion. He mentions their move to look at specific programming events that they can do with 3D programming.
ACCESSION #
49808265

 

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