TITLE

GM's CJ Fraleigh: Cadillac is Job 1

PUB. DATE
July 2001
SOURCE
Automotive News;7/23/2001, Vol. 75 Issue 5940, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with CJ Fraleigh, executive director of corporate advertising and marketing of General Motors on advertising spending in the United States. Involvement of Fraleigh in Cadillac work; Decision of the company to spend media marketing locally; Comments on agency compensation agreement.
ACCESSION #
4948169

 

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