Tidmarsh, Whitney
March 2010
Infonomics;Mar/Apr2010, Vol. 24 Issue 2, p22
Trade Publication
An interview with Whitney Tidmarsh, chief marketing officer at EMC Corp.'s Content Management and Archiving (CMA) division, is presented. Tidmarsh notes that CMA is one of the four division of EMC that focuses on software. She cites that enterprise content management (ECM) are still on the priority of chief information officers despite the shift of their customers' buying patterns. She says that their Captiva product offers a range of return on investment (ROI) calculators.


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