TITLE

P&G CEO BOB MCDONALD ON WHY SIZE DOESN'T MATTER

AUTHOR(S)
Neff, Jack
PUB. DATE
January 2010
SOURCE
Advertising Age;1/18/2010, Vol. 81 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview is presented with Bob McDonald, Chief Executive Officer (CEO) of Procter & Gamble. McDonald discusses the differences in background between himself and his predecessor A. G. Lafley. He states that the company has restructured itself financially and will now focus on market share. McDonald says the most successful marketing is that which speaks to the consumer as an individual.
ACCESSION #
47638765

 

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