TITLE

Interview with: WILLIAM G. PHILLIPS and RICHARD KING

AUTHOR(S)
DICKSON, GARY W.
PUB. DATE
June 1977
SOURCE
MIS Quarterly;Jun77, Vol. 1 Issue 2, p13
SOURCE TYPE
Academic Journal
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with William G. Phillips, chairman and chief executive officer, and Richard King, Vice President of Finance, at International Multifoods Corp. Phillips discusses data related to planning that gives executives historical financial data from which to make decisions, as well as market data related to competitors, geographic, and demographic information. King discusses how this data is used to develop strategy.
ACCESSION #
4680640

 

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