TITLE

GM's Zarrella: It has to be now

AUTHOR(S)
Guilford, Dave; Brown, Peter
PUB. DATE
May 2001
SOURCE
Automotive News;5/21/2001, Vol. 75 Issue 5931, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews General Motors North America president Ron Zarrella. Channel strategy of the automaker; Elimination of overlap in the product line; Mistakes made by the firm with the Oldsmobile brand; Use of all-aluminum engines in sport-utility vehicles.
ACCESSION #
4498865

 

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