GM's Zarrella: It has to be now

Guilford, Dave; Brown, Peter
May 2001
Automotive News;5/21/2001, Vol. 75 Issue 5931, p21
Trade Publication
Interviews General Motors North America president Ron Zarrella. Channel strategy of the automaker; Elimination of overlap in the product line; Mistakes made by the firm with the Oldsmobile brand; Use of all-aluminum engines in sport-utility vehicles.


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