Benchmarking Reveals Opportunities for Improvement

November 2009
Wearables;Nov/Dec2009, Vol. 13 Issue 10, p41
Trade Publication
An interview with Mike Drapeau, a principal and a practice lead at Sales Benchmark Index, is presented. He discusses the opportunities offered by benchmarking with emphasis on comparing one's performance to others with similar situations. He notes that one of the most fundamental ways to benchmark is the sales-department whiteboard. He stresses the value of using information about sales team success in trade-show workshops, magazine articles, networking groups and on social media site.


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