TITLE

Horizon's Organic Growth

AUTHOR(S)
Higgins, Kevin T.
PUB. DATE
December 2000
SOURCE
Marketing Management;Winter2000, Vol. 9 Issue 4, p10
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Mark Retzloff, co-founder of Horizon Organic Dairy. Educational background of Retzloff; Estimated value of the organic-food market; How the absence of government standars for organic food hindered sales development; Core customers of the company; Approach used by the company in creating Horizon brand.
ACCESSION #
4459634

 

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