TITLE

TALK FROM THE TOP

PUB. DATE
May 2001
SOURCE
Automotive News;5/7/2001, Vol. 75 Issue 5928, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents interviews with executives of the leading car manufacturers in the United States. Discussion on company marketing programs; Explanation for the strategy employed by car companies; Financial performance in the automotive industry.
ACCESSION #
4456246

 

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