TITLE

Versatility gives Jan Klug global reach

PUB. DATE
April 2001
SOURCE
Automotive News;4/23/2001, Vol. 75 Issue 5926, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Jan Klug, vice president of global marketing at Ford Motor Co. Characteristics of successful carmakers in the twenty-first century; Goal of understanding how groups can make more rapid connections with end users; Role in raising the creative bar for Ford Division's advertising by J. Walter Thompson USA. INSET: Hispanics' hot cars.
ACCESSION #
4396080

 

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