TITLE

GALUPPO KEEPS LASER FOCUS AT CORE OF GLOBAL CAMPAIGN

AUTHOR(S)
Rooney, Jennifer
PUB. DATE
July 2009
SOURCE
Advertising Age;7/27/2009, Vol. 80 Issue 26, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview is presented with Gail Galuppo, Chief Marketing Officer (CMO) for Western Union. Galuppo describes the company's core operation as its international money-transfer service, and its target market as the 200 million international emigrants who transmit money back to their countries of origin. She states that the most important aspect of marketing at Western Union is maintaining consistency in the many different countries in which it operates.
ACCESSION #
43460992

 

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