Rooney, Jennifer
July 2009
Advertising Age;7/27/2009, Vol. 80 Issue 26, p11
Trade Publication
An interview is presented with Gail Galuppo, Chief Marketing Officer (CMO) for Western Union. Galuppo describes the company's core operation as its international money-transfer service, and its target market as the 200 million international emigrants who transmit money back to their countries of origin. She states that the most important aspect of marketing at Western Union is maintaining consistency in the many different countries in which it operates.


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