TITLE

Meet the Client

PUB. DATE
June 2009
SOURCE
Media Week;6/23/2009, Issue 1214, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Jason Sullivan, corporate communications manager of Canon for Great Britain and Ireland, is presented. He wants to ensure that Canon continues to be seen as a reliable, trustworthy and successful brand. He outlines the main criteria he uses when selecting an advertising agency for Canon. He describes the role of the media in the positioning of Canon in 2009-2010.
ACCESSION #
43375955

 

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