Meet the Client

June 2009
Media Week;6/23/2009, Issue 1214, p15
Trade Publication
An interview with Jason Sullivan, corporate communications manager of Canon for Great Britain and Ireland, is presented. He wants to ensure that Canon continues to be seen as a reliable, trustworthy and successful brand. He outlines the main criteria he uses when selecting an advertising agency for Canon. He describes the role of the media in the positioning of Canon in 2009-2010.


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