TITLE

Online focus groups find niche at Ford

PUB. DATE
March 2001
SOURCE
Automotive News;3/26/2001, Vol. 75 Issue 5922, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Art Redmond, Ford Motor Co.'s executive director of global consumer insights. Live online focus groups conducted by the company for market research; Number of people that participate in an online focus group; Comparison with traditional focus groups; Benefits in taking focus groups online.
ACCESSION #
4316901

 

Related Articles

  • Polling: Focus groups.  // Campaigns & Elections (1996);Mar97-Feb98, Vol. 18 Issue 2, p53 

    Presents a directory which consists of various focus groups in the United States who provide polling analysis services.

  • Recommendations for planning and reporting focus group research. Betts, Nancy M.; Baranowski, Tom // Journal of Nutrition Education;Sep/Oct96, Vol. 28 Issue 5, p279 

    Provides guidance regarding the use of focus group methods and the reporting of focus group research. Purpose of a focus group; Identification of rationale for using focus groups as opposed to other methods; Target audience identification; Respondent selection; Respondent recruitment;...

  • Want answers from your readers? Try a focus group. Katcher, Bruce L. // Folio: The Magazine for Magazine Management;4/15/96, Vol. 25 Issue 6, p59 

    Offers guidelines on how to form a successful focus group. Definition of focus group and how it works; How to defray focus group costs; Costliness of ignoring results of focus-group sessions; Careful recruitment of participants; Ensuring participation of all parties.

  • Introducing focus groups. Kitzinger, Jenny // BMJ: British Medical Journal (International Edition);7/29/95, Vol. 311 Issue 7000, p299 

    Explores the operations of focus groups in Great Britain. Use of focus groups within communication studies; Advantages of group work; Characteristics of focus groups; Role of facilitator.

  • Building it doesn't mean customer will come. Johnson, Keith A. // San Diego Business Journal;5/15/95, Vol. 16 Issue 20, p19 

    Discusses the advantage of holding focus groups for customer-oriented home building companies. Keeping up with trends; Identification of marketing techniques; Importance of quality; Training of employees in contact with customers.

  • How to succeed with a focus group. Edmonston, Jack; Hindo, Brian // Advertising Age's Business Marketing;Jul98, Vol. 83 Issue 7, p8 

    Discusses how to conduct a focus group study. Importance of selecting the study group; Benefits of hiring professional recruiters in order to get study participants; Problem which could arise with a professional recruiter; How to moderate a focus group. INSET: 9 steps to better focus groups.

  • Using 'ghosts' to write reports hurts viability of focus group. Greenbaum, Thomas L. // Marketing News;9/13/93, Vol. 27 Issue 19, p25 

    Lists reasons why ghostwriting focus group sessions threaten the viability of focus groups as a profession. Dishonesty; Amount of information; Way to cheat clients; Slower report turnaround speed.

  • Getting the most out of the recruitment. Taylor, Timothy B.; Stanfel, Janet A. // Bank Marketing;Sep97, Vol. 29 Issue 9, p28 

    Presents guidelines in planning focus group recruitment and screening process. Factors to consider in planning focus groups; Importance of data collection in assessing reactions to potential new banking products and services.

  • Camp focus groups. Ditter, Bob // Camping Magazine;Sep/Oct98, Vol. 71 Issue 5, p16 

    Discusses the use of focus groups in improving camp management. Mechanics of focus groups; Promotion of partnership with parents; Importance of developing listening skills.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics