Online focus groups find niche at Ford

March 2001
Automotive News;3/26/2001, Vol. 75 Issue 5922, p18
Trade Publication
Interviews Art Redmond, Ford Motor Co.'s executive director of global consumer insights. Live online focus groups conducted by the company for market research; Number of people that participate in an online focus group; Comparison with traditional focus groups; Benefits in taking focus groups online.


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