Searching the niches for profit

March 2001
Automotive News;3/19/2001, Vol. 75 Issue 5921, p18
Trade Publication
Presents an interview with executive Alan Power on the quality of car exteriors from Decoma International Inc. in Canada. Definition of mass customization; Views on the cost-cutting strategies of the firm; Change of corporate image following the corporate divestiture from Magna. INSET: 3M has designs on Tier 1 custom projects.


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