TITLE

Searching the niches for profit

PUB. DATE
March 2001
SOURCE
Automotive News;3/19/2001, Vol. 75 Issue 5921, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with executive Alan Power on the quality of car exteriors from Decoma International Inc. in Canada. Definition of mass customization; Views on the cost-cutting strategies of the firm; Change of corporate image following the corporate divestiture from Magna. INSET: 3M has designs on Tier 1 custom projects.
ACCESSION #
4278015

 

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