Sirius offers buffet for music-hungry drivers

Kachadourian, Gail
March 2001
Automotive News;3/5/2001, Vol. 75 Issue 5919, p36i
Trade Publication
Interviews Doug Wilsterman, Sirius vice-president of marketing and distribution, on Sirius' plans concerning its Sirius Satellite Radio. Target market of Sirius; Type of commitment received by Sirius from automakers; Discussions with Asian automakers; Ease in selling satellite radio to automakers; Preparation of automakers for satellite radio; Globalization plans for Sirius.


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