BMW moves rapidly to slice delivery times

Ciferri, Luca
February 2001
Automotive News;2/26/2001, Vol. 75 Issue 5918, p26BB
Trade Publication
Interviews Michael Ganal, board member responsible for marketing and sales at Bayerishce Motoren Werke on efforts to expedite delivery time. Aim of shortening the delivery time for custom-ordered cars in Europe; Expansion of the company's Internet-based ordering program; Success of the build-to-order program introduced in 2000; Delay in bringing the online ordering system to the United States market.


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