TITLE

BMW moves rapidly to slice delivery times

AUTHOR(S)
Ciferri, Luca
PUB. DATE
February 2001
SOURCE
Automotive News;2/26/2001, Vol. 75 Issue 5918, p26BB
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Michael Ganal, board member responsible for marketing and sales at Bayerishce Motoren Werke on efforts to expedite delivery time. Aim of shortening the delivery time for custom-ordered cars in Europe; Expansion of the company's Internet-based ordering program; Success of the build-to-order program introduced in 2000; Delay in bringing the online ordering system to the United States market.
ACCESSION #
4158569

 

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