Marketing: In with the New, Out with the Old

Newton, Catherine
January 2001
Journal of Financial Planning;Jan2001, Vol. 14 Issue 1, p86
Academic Journal
Interviews two financial planners and two marketing consultants on the marketing techniques that are effective in financial planning. Ron Carson of Carson Feltz Retirement Planning; Deena B. Katz of Evensky Group; Lynda C. Falkenstein; Richard D. Sincere of Sincere & Co.


Related Articles

  • The 1 Thing You Can't Ignore (anymore). O'Brien, Elizabeth // Financial Planning;Nov2006, Vol. 36 Issue 11, p58 

    The article presents an interview with seven executives in the financial planning industry in the U.S. Deborah McWhinney, president of Schwab Institutional in San Francisco, California, claims that a planning firm's growth starts once it has been registered under the U.S. Securities and Exchange...

  • 10 Questions: Ron Carson on Succession Planning, Technology Spends, and Fee Transparency. Schulaka, Carly // Journal of Financial Planning;Jun2014, Vol. 27 Issue 6, p16 

    An interview with Ron Carson, advisor, author and founder of Carson Wealth Management Group, Carson Institutional Alliance & Peak Advisor Alliance, is presented. When asked about a step that planners could take to establish comprehensive succession plan, he answered that planning is hard but...

  • Investing for Retirement. Mitchell, Donna // Financial Planning;Feb2011, Vol. 41 Issue 2, p60 

    Interviews with six experts on financial planning are presented. Peng Chen, president of the Global Investment Management Division of Morningstar, says that the U.S. economic downturn of 2007-2008 affected retirement readiness. According to Deena Katz, chairman and co-founder of Evensky & Katz...

  • What the Money Is Not�. Wagner, Richard B. // Journal of Financial Planning;Apr99, Vol. 12 Issue 4, p36 

    Presents a dialogue regarding financial planning. Definition of what money is not; Issues in retirement.

  • Values-Based Planning: Seeing the Whole Client, Part II. Arnzen, Kris // Journal of Financial Planning;Apr99, Vol. 12 Issue 4, p84 

    Part II. Discusses value-based financial planning. Tools needed for attaining financial objectives; Information on the Family Philanthropic Philosophy; Traditional approach to designing an estate plan.

  • Nobody Told You About the Big Bucks?...  // Journal of Financial Planning;May2000, Vol. 13 Issue 5, p28 

    Comments on the migration of certified public accountants in the United States into financial planning. Services offered by accountants.

  • The Value of Advisors. Ruth, James P. // Advisor Today;Feb2002, Vol. 97 Issue 2, p20 

    Discusses some of the few important questions that people should answer as they approach their retirement age. Social security; Retirement plans; Asset allocation.

  • 10 Ways to Make Your Money Grow. Loeb, Marshall // ABA Journal;Mar86 Supplement, Vol. 72, p12 

    Presents tips on retirement planning. Opening of individual retirement and Keogh accounts; Taking full advantage of tax-saving opportunities; Maintaining liquid savings; Keeping an up-to-date will.

  • Start now to get year-end savings. Loeb, Marshall // Business News New Jersey;10/19/98, Vol. 11 Issue 37, p27 

    Offers advice on how to reduce tax bills. Investment in Individual Retirement Account; Investment in Keogh Plan; Tips on how to increase tax deductions; Sale of underperforming stocks.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics