Pelata works hard to create new Nissan brand identity

October 2000
Automotive News;10/23/2000, Vol. 75 Issue 5900, p36J
Trade Publication
Interviews Patrick Pelata, executive vice president responsible for product and corporate planning at automaker Nissan Motor Co. Ltd. Biggest problem found at Nissan; Reinforcement of Nissan's brand image; Product plans from 2000 to 2003; Work as a former Renault executive.


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