TITLE

Pelata works hard to create new Nissan brand identity

PUB. DATE
October 2000
SOURCE
Automotive News;10/23/2000, Vol. 75 Issue 5900, p36J
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Patrick Pelata, executive vice president responsible for product and corporate planning at automaker Nissan Motor Co. Ltd. Biggest problem found at Nissan; Reinforcement of Nissan's brand image; Product plans from 2000 to 2003; Work as a former Renault executive.
ACCESSION #
3793597

 

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