A Better Grip: Dean Food's Nieto Ushers Change, Extends Brand Vision

October 2000
Brandweek;10/16/2000, Vol. 41 Issue 40, p9
Trade Publication
Interviews Lou Nieto, marketing executive at Dean Foods' National Refrigerated Products division. Significance of the created business unit to the overall growth of the company; Vision behind the marketing strategy; Challenges faced by the company.


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