TITLE

A Better Grip: Dean Food's Nieto Ushers Change, Extends Brand Vision

PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Lou Nieto, marketing executive at Dean Foods' National Refrigerated Products division. Significance of the created business unit to the overall growth of the company; Vision behind the marketing strategy; Challenges faced by the company.
ACCESSION #
3732827

 

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