This Is What I Do

Aviet, Luke
March 2009
Media Week;3/10/2009, Issue 1199, p29
Trade Publication
An interview with Luke Aviet, managing director of GoViral, is presented. When asked about the qualifications and experience one needs for his position, he referred to media experience and knowledge, and a sound understanding of the dynamics of the Internet and the ability to grasp trends and their impact on advertising. He cites Rene Rechtman, global managing director of GoViral, as the one who helped him get where he is today. Aviet states that he aspires to be like Apple founder Steve Jobs and war reporter John Simpson.


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