Jaguar's marketing zeros in on regions, minorities

October 2000
Automotive News;10/16/2000, Vol. 75 Issue 5899, p20
Trade Publication
Interviews Michelle Cervantez, vice president of marketing at Jaguar Cars North America, about her plans for the company. Recruitment of a marketing communications manager and a cultural marketing manager; Plan to develop marketing strategies targeted to minorities; Business relationship with director Spike Lee.


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