TITLE

Jaguar's marketing zeros in on regions, minorities

PUB. DATE
October 2000
SOURCE
Automotive News;10/16/2000, Vol. 75 Issue 5899, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Michelle Cervantez, vice president of marketing at Jaguar Cars North America, about her plans for the company. Recruitment of a marketing communications manager and a cultural marketing manager; Plan to develop marketing strategies targeted to minorities; Business relationship with director Spike Lee.
ACCESSION #
3697144

 

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