TITLE

Lisa Whalley

AUTHOR(S)
Roberts, Lauretta
PUB. DATE
May 2000
SOURCE
Marketing Event;May2000, p27
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Lisa Whalley, brand manager of Taboo, about the marketing campaign of the company's light spirit drink. Marketing strategies used by Whalley; Target market of the product; Promotional ideas of Red Rooster for the product.
ACCESSION #
3662755

 

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