Lisa Whalley

Roberts, Lauretta
May 2000
Marketing Event;May2000, p27
Interviews Lisa Whalley, brand manager of Taboo, about the marketing campaign of the company's light spirit drink. Marketing strategies used by Whalley; Target market of the product; Promotional ideas of Red Rooster for the product.


Related Articles

  • The Red Rooster. Bryant, Katherine // Restaurant Business;9/1/2002, Vol. 101 Issue 14, p22 

    Features the Red Rooster restaurant in Brewster, New York City. Reasons of customers for patronizing the hamburger joint; Effects of the atmosphere on customers and staff; Impact of the Three Stooges team of the hamburger hut.

  • Red Rooster A.P. has newsletter to crow about. Silvey, Larry // Aftermarket Business;May2002, Vol. 112 Issue 5, p6 

    Talks about the benefits derived from the monthly employee newsletter 'Rooster Tales,' by Red Rooster Auto Parts Co. in the Minneapolis-Saint Paul area in Minnesota. Importance of publishing content to make a connection with their employees; Features of the newsletter.

  • DRIVE THRU.  // Ralph;Aug2002, p34 

    Evaluates several food combinations from various fast food restaurants. Grilled Chicken Combo from Nando's; Strip Sub combo from Red Rooster; Whopper Value Meal from Burger King.

  • Pepsi, Coke uncap big efforts.  // Advertising Age;7/27/1992, Vol. 63 Issue 30, p40 

    Announces that Pepsi-Cola and Coca-Cola are breaking the latest commercial extravaganzas in their long bubbling-battle. Pepsi-Cola International broke a 60-second television spot featuring Michael Jackson handled by BBDO Worldwide; Coca-Cola USA breaks 30-second and 60-second spots featuring...

  • A new solution to truck painting woes.  // Beverage Industry;Apr95, Vol. 86 Issue 4, p71 

    Reports the major concern and expense for fleet managers from truck and trailer appearances resulting from the use of these vehicles to advertise their products. Need to find cost-effective ways; Innovative answer from a Florida company, Next Step Innovations Inc. with its development of...

  • New products. Martin, Dawn // Beverage Industry;Dec95, Vol. 86 Issue 12, p23 

    Takes a look at a number of beverages, which marketers will produce in 1996. Types of products that will be out; Comments from Barry Feig, president of the Center for Product Success; His expectations; Pyramid Snow Cap Ale; Canadian Mist 1885 Special Reserve; Eeny Meeny Miney Moo and other...

  • Coffee ad with a jolt.  // Advertising Age;1/10/1994, Vol. 65 Issue 2, p4 

    Describes two television advertisements which instantly capture viewers' attention. Portrayal of one couple's coping with a past relationship in the Taster's Choice coffee spot; Portrayal of a woman coming face-to-face with a teenager who claims to be her son in Nestle Beverage Co.'s advertisement.

  • Hey there, Sun Spot girl.  // Beverage World;Nov95, Vol. 114 Issue 1603, p8 

    Looks at an advertisement of a beverage called Sun Spot which was popular in 1945. Description of the taste of the beverage.

  • Sans Michael Jackson, the original thriller was a big...  // Beverage World;Nov95, Vol. 114 Issue 1603, p8 

    Focuses on an advertisement of a beverage called Thrill which was demonstrated by Miss Thrill in 1925. Flavors of Thrill; Contact information for more details.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics