Meet the Client

February 2009
Media Week;2/3/2009, Issue 1194, p17
Trade Publication
An interview with Kate Scally, manager for marketing communications of Waitrose chain of supermarkets and department stores, is presented. When asked about her priorities for 2009, Scally says that she is launching an integrated approach in reaching out to their customers by testing and learning new ways of communications. She chooses marketing agencies that understand their business in launching marketing campaigns for their product brands. To Scally, the Internet is her most important medium.


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