TITLE

PICK YOUR BRAIN

AUTHOR(S)
SULLIVAN, ELISABETH A.
PUB. DATE
March 2009
SOURCE
Marketing News;3/15/2009, Vol. 43 Issue 4, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Martin Lindstrom, a marketing expert who is focused on consumer behavior and the subconscious. He discusses his latest book "Buyology: Truth and Lies About Why We Buy," which describes neuromarketing; a term he defines as using brain science to understand purchasing decisions. He feels traditional marketing wastes a lot of money. INSET: Marketers as Mind Readers.
ACCESSION #
36562350

 

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