TITLE

Urban legend in the making

PUB. DATE
October 2000
SOURCE
Advertising Age;10/9/2000, Vol. 71 Issue 42, special section pS14
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Dawn Hudson, senior vice president of strategy and marketing at Pepsi-Cola Co. Development of an urban marketing strategy; Need for marketers to do more to attract minority consumers; Why ethnic marketing is important to the industry; How the efforts of Pepsi compare with those of the competition.
ACCESSION #
3640230

 

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