WESTREICH, JOAN; Baraban, Regina
January 2009
Financial & Insurance Meetings;Jan/Feb2009, Vol. 45 Issue 1, p09
Trade Publication
An interview with meeting planner Joan Westreich is presented. She cites the approaches that can be taken by planners to counter the perception that incentive meetings are politically incorrect. She believes that not talking about meetings with the press is not a wise strategy. She details an approach to develop more critical thinking in executing meetings.


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