Authentic Leadership

Borst, George
January 2009
Leadership Excellence;Jan2009, Vol. 26 Issue 1, p19
An interview with George Borst, chief executive officer of Toyota Financial Services, is presented. When asked how Toyota has gained its success, he gave credit to the company's products. He explains how the company is able to add value to its product through customer loyalty. He also relates the importance of building relationships of trust in creating an effective leadership.


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