TITLE

Interview

AUTHOR(S)
Cook, Alyson
PUB. DATE
June 1997
SOURCE
Marketing Event;Jun97, p17
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Dairy Crest marketing director Catherine Mason about her marketing strategy. Organization of roadshows for the Clover brand's Spreading Success campaign; Showing of Mason's cooking demonstrations in television; Focus of the marketing campaign. INSET: Market facts..
ACCESSION #
361038

 

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