TITLE

Harnessing the Power Of the Crowd

AUTHOR(S)
Malakian, Anthony
PUB. DATE
December 2008
SOURCE
Bank Technology News;Dec2008, Vol. 21 Issue 12, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with U.S. journalist Jeff Howe is presented. He describes the word he coined as crowdsourcing at the taking of a job once performed by employees and outsourcing it to a large, undefined group of people through the form of an open call, generally over the Internet. Howe differentiates crowdsourcing from other forms of product development.
ACCESSION #
36084260

 

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