Harnessing the Power Of the Crowd

Malakian, Anthony
December 2008
Bank Technology News;Dec2008, Vol. 21 Issue 12, p20
Trade Publication
An interview with U.S. journalist Jeff Howe is presented. He describes the word he coined as crowdsourcing at the taking of a job once performed by employees and outsourcing it to a large, undefined group of people through the form of an open call, generally over the Internet. Howe differentiates crowdsourcing from other forms of product development.


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