October 2008
Checkout;Oct2008, Vol. 34 Issue 10, p11
An interview with an executive from Tayto is presented. When asked about his advice for the company's coming brand, he refers to offer people what they want and have a quality product. He believes that success comes from making the best crisps in the land from quality Irish grown potatoes for over 50 years and inventing new snacks for loyal customers. He loves the company's products, especially Snax and Mighty Munch.


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