TITLE

THE CARROT KING OF KERN COUNTY

AUTHOR(S)
Higgins, Kevin T.
PUB. DATE
June 2000
SOURCE
Marketing Management;Summer2000, Vol. 9 Issue 2, p10
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Grimmway Farms owner Bob Grimm regarding his marketing achievements and of the carrot business. Techniques in marketing used by the company; How the company started; Consolidation trend in the carrot business.
ACCESSION #
3498056

 

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