TITLE

CROSSING BORDERS BY BUILDING RELATIONSHIPS

AUTHOR(S)
Madden, Normandy
PUB. DATE
October 2008
SOURCE
Advertising Age;10/13/2008, Vol. 79 Issue 38, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Darren Marshall, marketing director for Coca-Cola's Pacific Group, is presented. When asked how his business is running in Asia, he says it is a big opportunity. When asked whether developing countries can help increase sales of Coca-Cola products, he says he is focusing on Indonesia and Vietnam. He says he hopes Coca-cola will be successful in its buyout of Huiyuan, a juice company in China.
ACCESSION #
34828881

 

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