Madden, Normandy
October 2008
Advertising Age;10/13/2008, Vol. 79 Issue 38, p32
Trade Publication
An interview with Darren Marshall, marketing director for Coca-Cola's Pacific Group, is presented. When asked how his business is running in Asia, he says it is a big opportunity. When asked whether developing countries can help increase sales of Coca-Cola products, he says he is focusing on Indonesia and Vietnam. He says he hopes Coca-cola will be successful in its buyout of Huiyuan, a juice company in China.


Related Articles

  • Coca Cola to Buy China Huiyuan Juice. J. M. // Mergers & Acquisitions Report;9/8/2008, Vol. 21 Issue 34, p1 

    The article reports on the plan of the Coca Cola Co. to buy China Huiyuan Juice Group Ltd. for $2.4 billion in September 2008. Muhtar Kent, president and chief executive of Coca Cola, noted that Huiyuan is a long-established and successful juice brand in China and is highly complementary to the...

  • China halts Coca-Cola Huiyuan deal.  // Beverage Industry;Apr2009, Vol. 100 Issue 4, p8 

    The article focuses on the cancellation of the acquisition of the China Huiyuan Juice Group Ltd. by Coca-Cola Co. in China. The China Ministry of Commerce (MOC) withdrew its approval for Coca-Cola to purchase the Chinese owned juice business. Muhtar Kent, president and chief executive officer...

  • Coke deal highlights PR failings. Davis, Anita // Media: Asia's Media & Marketing Newspaper;3/26/2009, p2 

    The article reports on the impact of the failure of the $2.3 billion bid made by Coca-Cola Co. for Huiyuan Juice Group in Beijing, China. The failure of the bid has led to the fact concerning the need of western brands to raise their focus on public relations. It is stated that the bid was...

  • Investing in China. Landi, Heather // Beverage World;9/15/2008, Vol. 127 Issue 9, p14 

    The article reports on the plans of Coca-Cola to buy China Huiyuan Juice Group for U.S. $2.3 billion. The deal will essentially double Coca-Cola's share of China's fruit juice market. While sales of carbonated sort drinks in the U.S. continue to slow, the acquisition allows Coca-Cola to expand...

  • Huiyuan needs to work on building credibility.  // Media: Asia's Media & Marketing Newspaper;4/23/2009, p17 

    The article reports on the failure of the proposed $2.4 billion acquisition of Huiyuan by Coca-Cola in China. It states that the failure of the deal had caused a drop of the firm's share price to 53%. However, analysts have predicted that Huiyuan will recover in the long run as it is still the...

  • Coke set to buy Asian juice giant.  // TCE: The Chemical Engineer;Oct2008, Issue 808, p10 

    The article reports that beverage company Coca-Cola plans to acquire Huiyuan, Asia's largest fruit juice company in China. According to Coca-Cola, which already dominates the country's soft drinks market, it sold over 99 billion bottles of Coke in China, between 1979 and 2005. It states that...

  • Squeezed out. Inman, Daniel // FinanceAsia;Apr2009, p21 

    The article reports on the use of anti-monopoly law by the government to put a stop to Coca-Cola Co.'s proposed purchase of Huiyuan Juice Group Ltd. in China. According to the Ministry of Commerce, the acquisition could cause problems for smalller companies in the drinks sector and lumbee...

  • CHINA. Clouse, Thomas // Global Finance;May2009, Vol. 23 Issue 5, p10 

    The article reports economic developments in China. The foreign exchange reserves increased at the lowest rate in eight years. Ministry of Commerce blocked the bid of beverage giant Coca-Cola Co. to acquire Huiyuan Juice Group Ltd. Automobile sales increased by 5% year-on-year to a record-high...

  • Coke's failed takeover is a message to all MNCs.  // Media: Asia's Media & Marketing Newspaper;3/26/2009, p22 

    In this article the author discusses the message behind the failure of Coca-Cola Co. to acquire the juice company Huiyuan in China. The author emphasizes that such failure should bring lessons for multinational corporations (MNCs) when dealing with acquisition deal. Also investigated is the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics