Hall, Alison
September 2008
Financial & Insurance Meetings;Sep/Oct2008, Vol. 44 Issue 5, p09
Trade Publication
An interview with Tim Sanders, of-the-moment speaker and author, is presented. When asked what responsibility revolution is, he responds that it represents new consciousness among consumers, employees, and investors. Evidence that this revolution is at hand, according to him, is that if price and quality are relatively equal, sixty five percent of Americans are ready to switch to brands associated with a good cause. He states that company's actions and intentions can be found out, whether good or bad.


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