TITLE

CEO: How Yahoo's ad server is different

AUTHOR(S)
Klaassen, Abbey
PUB. DATE
September 2008
SOURCE
Advertising Age;9/29/2008, Vol. 79 Issue 36, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presented is an interview with Jerry Yang, chief executive officer (CEO) of Yahoo! Inc. Several topics are discussed by Yang, such as how his company plans on making money on Apt (it's online advertising platform), whether negative U.S. economic conditions will affect the platform's implementation, as well as rumors about Yahoo acquiring AOL.
ACCESSION #
34542976

 

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