CEO: How Yahoo's ad server is different

Klaassen, Abbey
September 2008
Advertising Age;9/29/2008, Vol. 79 Issue 36, p6
Trade Publication
Presented is an interview with Jerry Yang, chief executive officer (CEO) of Yahoo! Inc. Several topics are discussed by Yang, such as how his company plans on making money on Apt (it's online advertising platform), whether negative U.S. economic conditions will affect the platform's implementation, as well as rumors about Yahoo acquiring AOL.


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