The Contender

Lunan, Charlie
September 2008
SGB;Sep2008, Vol. 41 Issue 9, p28
Trade Publication
An interview with Everlast president Adam Geisler is presented. When asked about his outlook on the sport of boxing, he refers to the ebbs and flows of the boxing industry. He adds that Everlast has unaided and very strong brand awareness which will help them address the declining market of boxing. He adds that they also made partnerships with Lifetime Fitness and 24 Hour Fitness to train more athletes.


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