GM expects Olympic tie-in to lift sales, image

June 2000
Automotive News;6/19/2000, Vol. 74 Issue 5880, p20
Trade Publication
Presents an interview with Michael Browner, executive director of media and marketing operations of General Motors (GM) concerning the company's sponsorship to the Olympic team of the United States. Consideration of sponsorship as part of the marketing effort of GM; Predicted return of the sponsorship investment; Role of Browner in the sponsorship committee.


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