MTVN's McGrath on the Measure of Success

May 2008
Multichannel News;5/19/2008, Vol. 29 Issue 20, p18
An interview with Judy McGrath, chairman and chief executive officer (CEO) of MTV Networks, is presented. When asked about the changes in the network, she reveals that have been successful enough in launching broadband verticals in line with their programming. She further declares that the network has made a better customer approach on their Web site. She also believes that their working relationships with operators and distributors have been stable.


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