TITLE

MTVN's McGrath on the Measure of Success

PUB. DATE
May 2008
SOURCE
Multichannel News;5/19/2008, Vol. 29 Issue 20, p18
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Judy McGrath, chairman and chief executive officer (CEO) of MTV Networks, is presented. When asked about the changes in the network, she reveals that have been successful enough in launching broadband verticals in line with their programming. She further declares that the network has made a better customer approach on their Web site. She also believes that their working relationships with operators and distributors have been stable.
ACCESSION #
33004152

 

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