TITLE

Turner's Levy to Drive on NBA Momentum

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
June 2008
SOURCE
Multichannel News;6/9/2008, Vol. 29 Issue 23, p31
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Turner Sports Inc. president David Levy in the U.S. is presented. When asked on how the fans reacted on Turner's offering for the National Basketball Association playoffs, he answered that they see the future of live streaming on more than three million live streams during the Western Conference Finals. He shared that biggest stars and the lengthy series contributed to the ratings success. Moreover, he cannot tell if the momentum of the playoff will continue into the finals.
ACCESSION #
32616513

 

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