Alex Rodrigues

Cook, Alyson
February 1998
Marketing Event;Feb98, p19
Presents an interview with Alex Rodrigues, the marketing manager for Ericsson Telecom AB, regarding the high profile of the company's concept phone in the latest James Bond film, `Tomorrow Never Dies.' Promotional and event opportunities offered by Ericsson's link with the film; Bond's global appeal; Bond-themed events launched in December 1998; Rodrigues' belief in through-the-line marketing.


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