TITLE

"It's not like marketing salty snacks"

PUB. DATE
June 2008
SOURCE
Marketing Health Services;Summer2008, Vol. 28 Issue 2, p17
SOURCE TYPE
Academic Journal
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Ellen Sonet, vice president of marketing at Memorial Sloan-Kettering Cancer Center. Topics she discusses include healthcare marketing compared to other types of consumer marketing, the challenge of discovering the genuine attitudes and needs of patients, and participation with online communities. Also discussed are things which she has learned from the online community with whom she has worked that have surprised her.
ACCESSION #
32186692

 

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