TITLE

Pumping Up the Volume

AUTHOR(S)
Chappell, Lindsay
PUB. DATE
June 2000
SOURCE
Automotive News;06/05/2000, Vol. 74 Issue 5878, p30i
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Keith Lawrence, vice president of procurement and supply in Mitsubishi Motor Manufacturing Corp. in Illinois regarding the changes in company marketing. Forecast of the company for North American procurement; Plan to retain suppliers for a sport-utility; Benefits to be achieved from a partnership with DaimlerChrysler.
ACCESSION #
3212771

 

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