Pumping Up the Volume

Chappell, Lindsay
June 2000
Automotive News;06/05/2000, Vol. 74 Issue 5878, p30i
Trade Publication
Presents an interview with Keith Lawrence, vice president of procurement and supply in Mitsubishi Motor Manufacturing Corp. in Illinois regarding the changes in company marketing. Forecast of the company for North American procurement; Plan to retain suppliers for a sport-utility; Benefits to be achieved from a partnership with DaimlerChrysler.


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