Not a Panacea

Kachadourian, Gail
June 2000
Automotive News;06/05/2000, Vol. 74 Issue 5878, p26i
Trade Publication
Presents an interview with Bruno Dehler, manager of supplier support and purchasing strategy for BMW of North America Inc. regarding electronic commerce (e-commerce). Impact of e-commerce on cutting the cost of a vehicle; Comment on taking advantage of e-commerce in the automobile industry; Difference in purchasing tactics between North American and European automakers.


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