Hirschhorn: Retirement TV's Active Programmer

May 2008
Broadcasting & Cable;5/12/2008, Vol. 138 Issue 19, p2
An interview with Charles Hirschhorn, chief creative officer, in charge of programming, production and marketing at Retirement Living TV (RLTV), is presented. When asked about RLTV's mission, he responded that the company caters to the needs of the 55-year-olds and above market as it is the biggest and fastest growing demographic in the U.S. He mentions that RLTV will create programs that are nonfiction. He explains why RLTV will also engage in the multi-platform strategy in television networks.


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