Sock Dogma

Mand, Adrienne
June 2000
MediaWeek;06/05/2000, Vol. 10 Issue 23, pIQ28
Trade Publication
Interviews the Pets.com Sock Puppet, a dog puppet which has represented San Francisco, California-based electronic retailer Pets.com in several television commercials. How the Sock Puppet was discovered by Pets.com; Influence of other famous puppets; Role in the Pets.com outdoor advertising campaign. INSET: A Sock's Best Friend.


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