The NBA's Recovery Marketing Program: An Interview with Rick Welts, former chief marketing officer of the NBA and current president of Fox Sports Enterprises

Welts, Rick
March 2000
Marketing Management;Spring2000, Vol. 9 Issue 1, p49
This article presents an interview with Rick Welts, former chief marketing officer of the National Basketball Association (NBA) and president of Fox Sports Enterprises. He explains how he started the recovery process of NBA through marketing following the 1998-1999 lockout. He also explains his comfort level with having to fix the worst-case scenario. Welts discusses the role of marketing in helping the NBA start the recovery process. He also added that the media plays an important role in fans' perception and level of understanding of any issue.


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