TITLE

The NBA's Recovery Marketing Program: An Interview with Rick Welts, former chief marketing officer of the NBA and current president of Fox Sports Enterprises

AUTHOR(S)
Welts, Rick
PUB. DATE
March 2000
SOURCE
Marketing Management;Spring2000, Vol. 9 Issue 1, p49
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Rick Welts, former chief marketing officer of the National Basketball Association (NBA) and president of Fox Sports Enterprises. He explains how he started the recovery process of NBA through marketing following the 1998-1999 lockout. He also explains his comfort level with having to fix the worst-case scenario. Welts discusses the role of marketing in helping the NBA start the recovery process. He also added that the media plays an important role in fans' perception and level of understanding of any issue.
ACCESSION #
3177330

 

Related Articles

  • No payday on MIA NBA. Cooper, Jim // MediaWeek;10/26/98, Vol. 8 Issue 40, p12 

    Reports on the possible impact of the National Basketball Association's 1998 lockout on the year-end programming and advertising plans of television station and regional cable network managers and media buyers. Uncertainty over pricing and sellout levels; Expectation of lower ad revenues from...

  • CHAPTER 27: WOMEN'S NATIONAL BASKETBALL ASSOCIATION. Miller, Richard K.; Washington, Kelli // Sports Marketing;2013, p222 

    Chapter 27 of the book "Sports Marketing 2013" is presented. It discusses the performance of the Women's National Basketball Association (WNBA) in the U.S. It lists regular-season average game attendance from 1997 to 2011 as well as local television stations that broadcast games by several WNBA...

  • Chalk-talking a plan B. Copper, Jim // MediaWeek;09/07/98, Vol. 8 Issue 33, p5 

    Highlights the programming and advertising alternatives prepared by some national, regional and local networks should the National Basketball Association (NBA) season not start November 4, 1998. Reasons for the NBA player lockout; United States networks' offering of movies and alternate sports...

  • NBA goes HD. Grotticelli, Michael // Broadcast Engineering;Apr2004, Vol. 46 Issue 4, p48 

    Reports that the National Basketball Association (NBA) television channel has upgraded the NBA Entertainment's existing production and broadcast facilities in Secaucus, New Jersey to accomodate high-definition production. Installation of a Solid State Logic c100 digital broadcast audio console;...

  • Cablers hoop it up with NBA. Dempsey, John // Daily Variety;5/7/2003, Vol. 279 Issue 22, p1 

    Reports on the viewership of the National Basketball Association (NBA) Playoffs in the U.S. as of May 2003. Average household ratings of the playoffs; Citations of the networks showing the games; Comparative ranking of the NBA Playoffs and the Winston Cup Race.

  • Selling sports. Rigual, Luis R.; Bustos, Sergio R. // Latin Trade (English);Aug98, Vol. 6 Issue 8, p18 

    Focuses on the two-year contract signed by the United States-based GEMS Television and US Women's National Basketball Association to bring basketball games to viewers in Latin America.

  • Uncertain scatter for NBA networks. Friedman, Wayne; Goetzl, David // Advertising Age;11/4/2002, Vol. 73 Issue 44, p45 

    The article reports on the market outlook for the advertising revenues of the National Basketball Association (NBA) in the U.S. in 2002. Key issues discussed include the television partners of the NBA, advertising rate increases delivered by the fourth-quarter scatter market in 2002 and...

  • NBA Playoff Ratings Drop.  // Multichannel News;06/05/2000, Vol. 21 Issue 23, p3 

    Reveals the drop in the ratings of Turner Sports' National Basketball Association playoff telecasts in 2000 as compared to 1999 figures. Average rating of 38 Turner Network Television and TBS Superstation playoff games; Players' criticism of the NBA for lengthening the number of days between games.

  • TBS fills `MNF' void. McConville, Jim // Electronic Media;12/13/99, Vol. 18 Issue 50, p8 

    Focuses on United States-based cable television network TBS' plan to move its National Basketball Association telecasts to Monday nights from Wednesday nights in January 2000. Recognition of a sports void on Monday night; Impact of the move on advertisers.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics